Responsibilities:
 

• Develop and manage a strategic marketing plan with a detailed budget for the business in consultation with the Executive Management Team and Board
• Market communications through advertising, promotions, tourism industry alliances website and social media
• Corporate communications including PR, media, signage donor relations, corporate philanthropy
• Branding and brand management; customer relations and customer loyalty programs
• Market research, surveys; development and execution of strategic marketing and corporate image programs
• Product management, costing and pricing, development and launch, performance measurement and enhancement, product lifecycle management, placement and sales channel development
• Brand management
• Manage risk processes and identify financial goals
• Research, reporting, conducting surveys etc

Requirements:
 

• A Bachelor’s degree in marketing or related field is required
• Employee must occasionally lift and/or move up to 25 pounds
• Accomplished marketing and merchandising professional with at least ten (10) years of successful experience at a senior management level
• Track record of demonstrable success in the formulation and implementation of marketing strategy for customer driven businesses; managing marketing and sales teams; delivering, measuring and reporting results; and effectively managing budgets for both costs and revenues

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