Sales and Promotions Manager
General Role Description:
The Sales and Promotions Manager will report to the General Manager, and is responsible for planning, implementing, and optimizing new marketing programs to drive local awareness and brand engagement, and build strong community relations, and grow sales for targeted departments. This position is full-time, with broad responsibility over marketing programs and loyalty generation through multiple channels. The manager will work closely with the Group’s Corporate Marketing Department to ensure effective and enticing marketing and promotions are implemented in Grand Cayman to reach a diverse customer base.
Community Relations/Hotel Partnerships/Tour Partnerships/Loyalty Program
The Sales and Promotions Manager will be responsible for developing excellent relationships within the community and with local hotels. These segments will drive evening, weekend and special event business for the Group. The Sales and Promotions Manager will absorb responsibility for current partnerships with local tour operators to drive business on ship days. This position will also be responsible for the loyalty and CRM platform to drive retention, repeat and cross-selling behavior. These platforms and relationships will be used to ensure that the Group’s Brand reputation and messaging is consistent with company standards.
The Sales and Promotions Manager is responsible for developing and executing customer promotions and marketing concepts to drive business to both Happy Hour and the Nightclub. This position will be required to meet aggressive weekly sales targets for both and sales. Strong relationships must be built within the community, surrounding businesses and Hotels to ensure success of these programs.
Functions/Special Events/Birthday Parties
The Sales and Promotions Manager is responsible for further developing an already well-established platform of functions, special events, and birthday parties. Weekly and monthly sales targets must be met for each of these categories. He or she will work with operations to ensure all events and parties are executed flawlessly and 100% customer satisfaction is achieved.
Leadership Capabilities required for the role:
- Proactive, independent, tenacious strong work ethic
- Ability to efficiently collaborate across functions between Sales, Marketing, Operations and Finance with the required level of diplomacy
- Ability to effectively prioritize multiple projects, meet aggressive sales targets, and manage results
- All hands on deck attitude. Willing to step in to assist with all venue initiatives as needed, regardless of department, job title or core responsibilities
Functional Capabilities required for the role:
- The Sales and Promotions Manager must possess a solid understanding of driving engagement through multiple channels
- Excellent skills in decision-making, multi-tasking, and communication
- Strong marketing and/or communications experience with the ability to plan and implement a strategic, integrated marketing approach
- Develop strategies and programs to improve the guest experience and increase sales through engagement, satisfaction, advocacy, frequency and communication.
Qualifications and Experience required for the role:
- Bachelor’s degree in marketing, or 8+ years of related experience
- Five or more years of work experience in Cayman Islands with sales and marketing and/or project management
- Demonstrated experience in planning, organizing and executing projects of varying complexity and delivering them within specified timeframes and budgets
- Proven track record of growing business and exceeding sales targets
Barriers to success in role:
- Dismissive work ethic. This job requires extended hours in the office and/or field. The Sales and Promotions Manager must be willing to relentlessly work towards project completion and be able to focus on company objectives outside of the scope of the standard work week.
- Lack of passion and motivation. This role requires a self-starter who is passionate about the brand, guest experience, and increasing top line revenue
- Poor project management skills
- Inability to adapt to the company culture